Work

Lush engaged our team to transform their brand positioning into commercial advantage within the Australian and New Zealand beauty market. Following a strategic brand diagnosis and assessment, we developed a 12-month commercial roadmap designed to accelerate revenue growth, strengthen brand value metrics, and create sustainable competitive advantage in an increasingly competitive category.

Working with Sharley Consulting has given us a better understanding of our customer base, opportunities for growth, key competitors and where we currently sit in the beauty category. All of these have helped inform strategic planning. Their work is wonderfully robust, filled with amazing and actionable insights.

Through in-depth performance analysis and strategic diagnosis, we developed a framework to convert brand equity into measurable commercial advantage, focusing on revenue growth, customer acquisition, and organisational alignment around key business priorities.

Working with Sharley Consulting has given us a clearer understanding of who we are as a brand and the ability to articulate it internally, to our external partners and our customers. The team were able to shape the brand direction into something that feels authentic, something we can own. This work will have value for many years to come.

Sharley Consulting worked with the brand to improve its online performance and reposition the role of eCommerce alongside other distribution channels. A brand measurement and tracking study, followed by a brand and digital audit, identified short and long-term opportunities to drive growth.