About
Helping companies build stronger brands that drive commercial performance.
Strategic partner to ambitious retail and technology brands since 2018
Deep expertise in brand strategy and effectiveness
Approach grounded in evidence, insight, and commercial impact
Who we are
Our difference
Our approach is rooted in commercial clarity and practical impact.
Unlike other brand partners, we start with a rigorous brand diagnosis before strategy development — uncovering what’s driving growth, what’s holding it back, and how brand is (or isn’t) contributing to commercial outcomes.
A key part of our work involves aligning cross-functional teams — marketing, product, leadership, and beyond — around a single, focused direction.
Our story
We understand how brand drives business value.
A strong brand isn’t just a communication asset — it’s a business system. It shapes perception, builds trust, and creates demand. Done well, it becomes a growth multiplier.
Since 2018, we’ve worked with leading companies and teams to clarify strategy, sharpen positioning, and unlock growth. We take pride in our work and are continually inspired by the results our clients achieve when brand and business strategy align.
What others say
"Sharley Consulting solves problems in a customised way, tailored to our company, rather than being prescriptive about the process. Clients therefore extract much more value."
"Sharley Consulting have a sophisticated, evidence-led approach to brand positioning, and collaborative, flexible yet outcome driven style."
"The insights gained through the brand audit have been so well received and extremely valuable for all departments within our company. We are continuing to see the information and data shared weaved into strategic conversations and planning for the future, which is really wonderful."
"Not only professional and so knowledgeable about the retail industry, they are also very warm and friendly, which made all of our interaction with them such a joy."
Our principles
Apply a broader lens to uncover deeper insight
Strategy must be both aspirational and actionable
Listen to understand, not just to respond
Mediocrity is not an option
Emma Sharley, Director and Brand Strategist
Emma is a senior brand and marketing strategist with 16+ years’ experience delivering commercial outcomes for Australian and global businesses.
She partners with CEOs and CMOs to align brand with strategy — helping companies sharpen their positioning, strengthen messaging, and unlock growth.
Alongside consulting and advisory work, Emma is a speaker and writer whose insights have been featured in publications such as the Sydney Morning Herald, news.com.au, Smart Company, Sky News, Marie Claire, Retail Biz, Inside Retail, and other leading media outlets.
Emma is a delight to work with and the outcomes we received are exceptional. She is professional, creative and detailed in her work. She brought insight to our business that has increased the value of our brand. I can't recommend her highly enough.
Roselyn Toskas, Project Manager
Roselyn is a senior marketing professional with over 15 years of experience managing integrated brand and communications campaigns across B2C and B2B.
She’s worked with leading brands including King Living, The Athlete’s Foot, Barbeques Galore, Caterpillar, Merrell, and Saucony.
Roselyn leads project delivery across our client portfolio, making sure strategy is translated into clear, consistent execution.
Our consultants and partners
We work with a trusted global network of brand and communications specialists.
Every consulting team is purpose-built based on the needs of each engagement — drawing on experienced strategists, designers, researchers, and commercial advisors. This modular approach means our clients always get sharp thinking, senior expertise, and the right fit for the job.